Responsibilities

• Develop and implement instrumentation marketing strategy with consideration of market drivers, new product development and product lifecycle to achieve Canada and corporate goals
• Manage the 4 Ps of Marketing (Product, Price, Place and Promotion) as well product lifecycle for assigned products
• Analyze, build and maintain a competitive file/database, develop and communicate -how to sell against the competition-
• Manage all projects within budget and deliver on time
• Travels throughout assigned territory to call on regular and prospective customers to solicit orders, or for instrumentation sales
• *Displays or demonstrates product, using all available and supported tools and emphasizes salable features
• *Meets company assigned individual sales goals
• Generates and maintains list of prospective customers for instrument sales leads
• Generates and maintains an accurate 30-60-90 day sales funnel of prospective customers for instrument sales leads
• Prepares reports of business transactions and keeps expense accounts
• Investigates and resolves customer problems and deliveries
• Attends trade shows, user groups and symposia
• Estimates dates of delivery to customer, based on knowledge of own firms production and delivery schedules

 Qualifications

• Bachelors degree (B.A.) in related field from four-year college or  university required
• Four years or more related experience in the Medical Devices Industry selling Capital Equipment (large Instrumentation)
• Must be able to travel 85 percent of the time (Canada & US)
• Medical Technologist background a plus and advanced degree preferred
• Valid drivers license

• English [Advanced], French [Advanced]